Divine Creatures Newsletter – Divine Creatures turns 10! December 2020

Dear Pawrents,

Ten years ago, on the 4th of December 2010 – we had our Grand Opening!!

To be honest, it is a little emotional for me to see Divine Creatures reach this milestone as so much has happened in those ten years!

As I took a trip down memory lane, it is amazing to look back at how not only did Divine Creatures start a wonderful success story, to this day it continues to reach new heights.
We reached the finals for the Telstra Business Awards for ‘Outstanding Start Up Business’ two years in a row, going on to continue to stay in the finals for many years in a row.
Last year, we won the Champion Business Awards!

Divine Creatures was heavily published in the media for many years in a row. We have been on Better Homes and Gardens, the Today Show, Sunrise, Seven News, featured in the Daily Telegraph, North Shore Times, 2GB, ABC radio & 2UE.
We were even featured in the top seven best pet hotels in the WORLD!!

It has been a tremendous honour over these last ten years to be recognized not only by my wonderful clients (with over 350 positive reviews across three different platforms!) but also, by my industry, where I was nominated and voted in to be the Director for the Pet Care Services and Boarding Industry for the Pet Industry Association Australia (PIAA).
Under my Directorship for the PIAA, I have been working extremely hard to regulate the industry, with a heavy focus on updating the Codes of Practice for the Boarding Sector.
My goal is to ultimately raise the standards for the industry, I am very sad to say that to this day, I am continually horrified by hearing more and more stories of substandard facilities.
It truly does break my heart and change is hopefully coming soon.

Moving through the years and the evolution of Divine Creatures has been fast and absolutely non-stop! We doubled in capacity in 2014 and have been fully booked every school holidays since (even booking out most Christmas spots two years in advance!), of course that was until COVID hit. During this time when we were significantly impacted by the pandemic, our beautiful clients showed their incredible support for the survival of the business. Thank you will just never be a strong enough word to forever express my gratitude.

Some of you may have met my daughter, Skyler, who has been assisting with the very very difficult job of socializing and cuddling kittens! It is my priority to ensure that our kittens are well socialized and can integrate well into a household with or with

Divine Creatures Newsletter – November 2020

Divine Creatures Newsletter

Christmas is 7 weeks away!!

Dear Pawrents,


Finally the end of the year is closing in and i’m sure many would agree that we are happy to say goodbye to 2020.

I am continuously hearing stories of the trauma 2020 has caused to nearly every being on Earth, let alone Australia. Being the Boarding Director for the Pet Industry Association, I have learnt of the catastrophic impact COVID has had in Victoria. I have relentlessly tried to assist the Victorian members who own boarding facilities that have literally no clients due to stage 4 lock downs.

Many of you could also have family and friends in Victoria. If you do know someone who lives in Victoria and has a pet, please send them a little gift to brighten their day. They have really had it tough and a little gift would go a long way. Having pets during the stage 4 lock down (or any lock down for that matter) has played a crucial part in assisting many people cope and has positively impacted their mental health.

Last month we welcomed our newest staff member Rose! Rose comes to us with a wealth of experience booking human luxury holidays to Africa and she is very well informed to assist your cats checking in to our African Suite! Rose is the Divine Creatures Cat Hotel Concierge and can assist you and your furry family member with all your booking needs. Rose works Mondays, Thursdays and Fridays and is a wonderful asset to Divine Creatures! Please ask for Rose when booking your cats in!

We are now nearing Christmas! Can you believe Christmas is only 7 weeks away? I hope this gives us all something to look forward to and lets see if the borders re-open or not. If not, connecting via gifts or Facetime with our interstate loved ones will bind us together over the festive season.

Divine Creatures has continued to be impacted by the border closure. Despite being very booked with short term weekend bookings, we are still significantly down in revenue due the lack of long term bookings. So again I reach out to our beautiful clients to help me rescue more older cats through our Warm Night Appeal. Starting the charity is still several months and several thousands of dollars away, however I can continue to rescue older cats from pounds and find them forever homes. So far I have spent over $7000 on veterinary fees, accommodation, food and health care. This would not be possible without your generous donation. Please continue your generosity and gift a warm night

Divine Creatures Twilight Sanctuary – July 2020

Divine CreaturesTwilight Sanctuary

Dear Pawrents,

What uncertain times we are facing and I am sure you would all agree … thank goodness for our pets! I believe that we can get through anything as long as our pets are wagging their tail or batting our face with their paw each morning, as well as patiently waiting for us when we return home from work. They are our constant company and the unconditional love that we love so much keeps us grounded and in control in a pandemic. I’m sure you would all agree that this pandemic has brought out the very best and very worst of human beings, but not our pets.
For most of our pets they are our constant, our normal, our consistent love and are unaware and unaffected by COVID. Some cats, however are struggling with the invasion of their space from working from home whereas some dogs may feel a little separation anxiety when we return to work. Whatever the situation, we know and are comforted by one fact: they unconditionally love us. They have no agenda, no objectives, no motivation from their love, but to be simply loved or cared for in return.

Talking of unconditional love, I am absolutely overwhelmed by the incredible generosity shown to myself, the staff and the business. The unbelievable kindness you have shown is helping us keep our doors open and we are all so very thankful for the substantial amount of Warm Night purchases we received. Such a beautiful story of this community business being supported by community spirit. Thank you. I will never forget the generosity and love you have shown us.

Divine Creatures will continue to stay open, however the travel bans are continuing to prove a significantly financial burden to the business. We are a COVID safe business with a high degree of processes and procedures which are regularly updated based upon the latest NSW health advice.
Please ensure you help us keep open and stay safe.
We are asking for our clients to please pump their hands with sanitizer upon arriving at Divine Creatures, wear a mask and please understand our new requirements of retrieving your cat when you check out. With the increasing community transmission and hot spots popping up in local and tourist areas, we will need to continue these procedures until COVID numbers start to decline. Please be assured that this will only be temporary measure as long as we continue to work together!

Being the Boarding and Pet Services Director for the Pet Industry Association, I have been

Divine Creatures Newsletter – May 2020

Our Loved Ones, Our Pets and COVID

Dear Pawrents,

Can you believe that we are already at the very embryonic phase of emerging from isolation and I am sure you would all agree that it certainly draws mixed emotions. For those of you who have been at home, I have written a little article on how to keep your cats entertained while you continue to work from home and keep them stimulated when you eventually transition back to work. While you transition back to normal, or not, I am offering a 50% discount to all newsletter recipients should you require my Cat Psychology service (offer expires 15th July)

A big thank you to the Divine Creatures team who have been working very hard along side me to build up side business of Divine Creatures. Kate is my right hand! She has done an amazing job assisting me with Pet Shop sale, she has produced some incredibly good and professional social media videos as well as assisting with business administration. Briony has focusing on the warm night appeal; admin and social media, Kristian has been caring for our Cat Protection society cats and Lisa and Priscilla have been assisting with social media and building the online shop. What a fantastic team! And a BIG congratulations to Briony who obtained her certificate in Veterinary Nursing!

If you recall in the last newsletter, I introduced the Divine Creatures Crisis Support Program during and after COVID. Please remember to talk to your family members about your wishes should you fall sick and require emergency care and assistance. I am now extending the Support Program to offer a 30% discount which covers emergency boarding for all crisis situations including owners undergoing cancer treatment, hospitalization, emergency workers, victims of domestic violence, housing emergencies such as floods and fire.  Please email me if you require emergency support, myself and all my team are here to help. Verification of your situation needs to be demonstrated to qualify for the discounted boarding, please feel comforted in knowing that all of my staff practice strict confidentiality with regards to our clients. This offer is extended past the Divine Creatures database to anyone who requires emergency boarding, so if you know of anyone, a friend or family member who is in trouble – please forward this email to them. Please direct crisis support enquiries to: crisis_support@divinecreatures.com.au

With no end in sight for the travel bans, Divine Creatures continues to suffer a catastrophic

March 2020 Newsletter – We are here for you and your fur family

We are here for you and your fur family

Dear Pawrents,I am sure many of you are left feeling alone and concerned during this rapidly evolving pandemic. The word unprecedented has been repeated across all platforms. We certainly are in uncharted territory.

My recent appointment as the Boarding and Pet Care Services Director for the Pet Industry Association has given me a front line opportunity to lobby National Parliament to ensure that all Pet Services are considered essential services in the event complete lock down laws come into effect. Level 2 of the restrictions have been announced with specific businesses listed. My goal is to be proactive for further levels that may be required.

On a local level, I would like to offer you immediate comfort that Divine Creatures is here for you. Willoughby Mayor Gail has acknowledged that Divine Creatures is an essential service. Kate, myself and our wonderful staff will continue to work to ensure our beloved pets are considered and a plan is in place to ensure their welfare.To assist you and your pets during this pandemic:

  • I am offering credits for booking fees where clients have had to cancel holidays due to COVID-19 travel bans or are affected by COVID-19. You may redeem your booking fee credit when you re-book your cat(s) holiday at Divine Creatures
  • I am removing the 72-hour cancellation policy while the travel bans are in place around the world. Please have confidence that you can book your cat with Divine Creatures and not be financially disadvantaged should you need to cancel your booking at the last minute due to the international pandemic.
  • I am offering FREE drop off services for all clients who are in self isolation or have special circumstances such as immune compromised health or disabilities.
  • Free local 5 kilometre radius pick up service if you have special needs or circumstanses or affectd by COVID-19. Conditions apply to ensure staff are protected such as ensuring your cat(s) are ready in their cat carry cages ready for pick up
  • Also offering FREE local (10klm) deliveries for anyone requiring supplies for their pets (cats and dogs). Please email enquiries@divinecreatures.com.au with your orders
  • We know Divine Creatures will operate at a loss during this financial downturn but with your help we can continue to look after your cats.

Make plans for your pets in case of a medical emergency

  1. Please ensure that you notified your family / friends to contact Divine Creatures should you feel unwell and

January Newsletter 2020 – Commercial Cat Food vs Raw Foods

Welcome Back Divine Creatures Newsletters!

Dear Pawrents,It has been many years since I have written our newsletters and I apologize for the absence. I used to receive a lot of very positive feedback and I hope you continue to enjoy them!

There certainly has been a lot of news since my last newsletter in 2015. You may not be aware that I was diagnosed with breast cancer 8 months after I had my beautiful daughter, Skyler. I had stage 3 cancer which meant I needed to take a step back from the front-of-house but I was always here, behind the scenes, caring and looking after the cats, running the business administration, managing staff, etc. I underwent treatment for 2 years with multiple surgeries and am now in remission allowing me to step back into the front-of-house position and Owner/Manager role!

I often get asked how I thought of Divine Creatures. I founded Divine Creatures in 2010 after 20 years as a Veterinary Nurse. The idea came to me about 15 years ago when my then boyfriend proposed to me! Our ‘happy ever after’ was almost derailed as I had to very seriously explain that we could not go ahead with our destination wedding, I would never be able to find a suitable cattery to board my cats. At the time, I was the Emergency Manager at the Veterinary Specialist Centre and would see many cats becoming sick or were grossly neglected when boarding in substandard catteries. After extensive research, there was not one cattery that considered all aspects of cat welfare and safety, so the concept of Divine Creatures started with my husband’s full support!

I set out to achieve a highly professional and organized facility … not a backyard show … I was after absolute perfection! A customer focused (the cat being the customer!), welfare oriented, every risk omitted, safe, tranquil, open house facility with a standard of excellence being delivered for each cat in my care. A spotlessly clean home away from home with Aunties who love and nurture.

Divine Creatures has been open 9 years now. My amazing dedicated and loyal team have been very carefully recruited and trained to my standards (with over 70 policies and procedures!)

Kate is the Cattery Supervisor, a qualified Veterinary Nurse and is the most senior staff member having been with Divine Creatures for almost 4 years. She embraced an enormous amount of responsibility during my treatment and is an incredible asset to the business. Kate’s duties include hiring staff, managing the catteries and